Roberto Medri

I am a graduate student at Wharton in Philadelphia.
I grew up in Italy. 
Pictured: Roberto as a management consultant.

I care about Internet startups. 
I work for Etsy, a place for all things unique.

Ask me anything: firstname.lastname@gmail.com


Posts

September 06, 07:26 PM


there goes the neighborhood!

August 05, 05:22 AM
We wanted to let everyone know about this neat Spotify Chrome extension that allows users to search and find music in Spotify directly from their browser. Use your mouse to highlight the text with the name of an artist or group in your current web page. Click on the extension’s icon to listen to their music on Spotify. A fun way to quickly start up music you’re reading about while surfing the web.
December 03, 03:24 PM

nella vasca da bagno.
lo hobbit grande si rilassa. silenzioso, meditabondo e impermeabile.
lo hobbit piccolo parla, parla, parla. a ruota libera, irrefrenabile e disinibito.
"quando il flatellino esse dalla panza della mamma a natale, tu sei il più glande, lui è il più piccolo, io sono il più medio"
"..."
"zà... il più medio... beato me!"

Pubblicato da nonsolomamma | Commenti (50)


Tag: fratelli, hobbit


                                                            



December 02, 03:26 PM

"sai chi arriva questa sera quando noi dormiamo, nano?"
"no"
"come non lo sai? arriva papà!"
"no, papà non alliva. è a londla"
"ti assicuro che arriva. prende l'aereo e arriva"
"ti assiculo che non alliva. sta a londla con il suo amico"
"e chi sarebbe il suo amico?"
"il sinnole de li lubinetti"
"il signore dei rubinetti? chi è costui? un altro amico immaginario? non bastavano marìotereso, mariateresa, il signore della frutta, il signore della spazzatura, l'eroe chivalà e tutti gli altri che nemmeno li ricordo tutti?"
"il sinnole de li lubinetti non è amico mio. è amico solo di papà. stanno a londla e pallano inglese tutto il zolno"
"parlano inglese tutto il giorno, papà e il suo nuovo amico... capisco"
"adesso il sinnole de li lubinetti che azzusta tutte le cose lotte come li lubinetti e le lavatlizi è malato, ha il gomito. e papà deve stale con lui pel dalli le medizine"
"certo. quindi il papà non può tornare a casa"
"no, non tonna più. desso zi sono io che sono tuo malito"
"tu non sei mio marito, nano. sei il mio bambino"
"no, sono tuo malito e devo dolmile nel tuo letto. antzi, nel nostlo letto".

Pubblicato da nonsolomamma | Commenti (39)


Tag: hobbit


                                                            



November 24, 06:49 AM

I use a lot of music web services but I don't like to invest in this sector. Nonetheless, it's an area that I spend a lot of time thinking about. I've written endlessly on this blog about the music web services I use, why I use them, and where I think the music web is going.

The most interesting music web service to me has been audioscrobbler (aka last.fm). I'm not all that interested in last.fm as a social network, but I am obsessed with it's value as a data asset. I report all my music listens to last.fm via the audioscrobbler technology and it has built a deep data asset on my musical listening habits (and therefore musical taste). Since October 2005, I've recorded 60,168 song listens with audioscrobbler. That's roughly 40 listens per day. Sounds like a lot, right? Well we listen to music all the time in our house and we've had audioscrobbler on our Sonos for the past year or so.

There are a bunch of music web services I use that leverage the power of the audioscrobbler data via the last.fm api. So I show up at a new music web service and it can instantly know what I like to listen to by simply asking me for my last.fm user name and password. It's like magic. I love it.

The developer of audioscrobbler is a guy named Richard Jones (aka RJ) who built it while he was in college. He merged it into last.fm and became the CTO.

Well RJ is back to building interesting new web music stuff and his new thing is called Playdar. And like audioscrobbler, I think this could be a powerful foundational platform technology for the music web.

Playdar is a "music content resolver" platform. You put the Playdar software on all the machines you have with music on them. And then Playdar makes it so that you can play your music via the web whenever and wherever you want. This is not the first effort to do this sort of thing, but it is the first time this has been done as an open source platform.

This is an important distinction. Like audioscrobber was the foundational technology for last.fm and many other music web services, Playdar can and will be the same.

The Playdar ecosystem is just getting going but there are already some interesting demos. I like Toby Padilla's Playgrub which turns web pages into playlists. I also like James Wheare's Playlick which turns last.fm accounts into playlists.

Open platforms and ecosystems are powerful and the music web needs more of them. I am excited to see where Playdar goes. I'll be following it closely and if you are into web music, you should too.

October 22, 12:00 AM

The App of the Day for Thursday, October 22nd is Canabalt.

"Canabalt is pure genius." -necessarygames.com

"It's going to be quite some time before you find something so simple so thrilling again." -Offworld

"I bought it last night, and next to Eliss and iDracula it's the best iPhone game I've yet played. The fast pace and one-button gameplay translate perfectly to Apple's ubiquitous little mobile device." -Rev. Burch, Destructoid

"Canabalt is a fun diversion and sports slick, black and white pixel graphics." -IGN

"This "daring escape" platformer is simply beautiful and beautifully simple." -Kotaku

"Canabalt is actually much more intense than you'd assume of a game which requires a single finger to play." -GameSpy

Buy Canabalt now! ($2.99)

September 02, 04:00 PM

ore 6,50
"mamma, ho fatto pipì sul matelasso mio". è sorprendente come la pipì di un bambino solo, per giunta piccolo, riesca ad appestare una stanza con le finestre aperte.
ore 7,30
"mamma, vuoi sentire una rima?"
"dimmela"
"labbra-gabbia"
"no è una lima, è una sonantza! velo mamma?"
"sì, è una assonanza ma la mattina presto va bene uguale"
"no, non va bene pel niente"
"mo' ce sì psant'! vero mamma che mio fratello è pesante come un chiummo?"
mister incredible gongola per la perfetta pronuncia barese, decisamente più rilevante dell'indefesso animo poetico del primogenito.
ore 8,00
elastigirl, incurante della pancia abitata, prende la bicicletta per raggiungere la fermata del metrò più vicina a wisteria.
ore 8,10
elastigirl arranca verso la MM milanese. il ciclismo non è uno sport per gestanti. raggiunge la meta esausta, sentendosi smidollata e pure un po' idiota.
ore 8,15
in metropolitana nessuno sembra accorgersi che lei è incinta, sudata fradicia e boccheggiante. quando un signore filippino con una maglietta con la scritta 'rebels just do it' si alza per lasciarle il posto lei è arrivata a destinazione. per fortuna non suda né boccheggia più.
ore 9,00
"ciao elasti, bentornata in redazione!" "sei proprio abbronzata" "tirati su la maglietta che voglio vedere la pancia" "brava! non ti sono venute le bracciotte da contadina pugliese in queste vacanze salentine" "quando vai in maternità?" "quanti chili hai preso?" "hai letto di risanamento?" "domani puoi venire alle 7?" "faresti un pezzo su pfizer?" "ti si gonfiano mai i piedi?" "se non avessi questa pancia non saresti affatto malaccio" "ma sei diventata più alta? ah no, sono i tacchi" "certo che tre maschi..." "elasti, sono incinta anche io".
ore 18,00
"pronto nano, sono la mamma"
"okkei. zi sentiamo dopo. ola ho da fale"
"no aspetta. passami almeno papà..."
click.
ore 18,40
lei pedala sotto una pioggia che minaccia di diventare temporale. si sente sempre più derelitta e sempre più idiota.
ore 18,45
"mamma, zao. fai le pompette?"
"sì, vi preparo le polpette, ma lasciatemi sedere cinque minuti"
"sei calina, mamma"
"tu dici?"
"monto calina..."
"grazie, anche tu sei carino"
"mamma... devo dilti una cosa"
"dimmi"
"malìoteleso..."
"cosa ha fatto marìotereso, il tuo amico immaginario del cuore?"
"quando nasse il flatellino, a natale..."
"?"
"malìoteleso non zi salà"
"e perché marìotereso non ci sarà quando arriverà il fratellino a natale?"
"pelché deve lavolale"
"va be', pazienza. se deve lavorare..."
"anche io folse a natale devo lavolale con malìoteleso"
"affrontiamo un problema per volta, nano. d'accordo?"
"ba bene. allola fazzamo le pompette 'desso"

Pubblicato da nonsolomamma | Commenti (48)


Tag: ufficio, hobbit, sfinimento


                                                            



September 10, 03:51 PM

valentina diolabenedica, baby sitter e colonna portante dell'elasti-vita, è tornata a trascorrere i suoi pomeriggi con gli hobbit, dopo avere sposato il suo storico fidanzato fabio, dopo un viaggio di nozze che sembrava non finire mai e dopo le vacanze estive.
il suo nuovo status di donna coniugata non inibisce le avances dello hobbit grande che, da ormai tre anni, tenta di sedurre e corrompere la fedele e integerrima diolabenedica.
"valentina, ho pensato a un gioco bellissimo"
"dimmi"
"tu eri una principessa che doveva scegliere tra due cavalieri, che poi siamo io e mio fratello. chi scegli? magari poi quello che scegli lo baci in bocca"
"escludo di baciare in bocca uno di voi due"
"va be', ne parliamo dopo. intanto scegli"
"non posso scegliere così, alla cieca. voi dovete dirmi cosa mi offrite"
"se scegli me ti regalerò un mazzo di fiori diverso ogni giorno e poi ti insegnerò a nuotare senza braccioli perché le principesse non sanno nemmeno galleggiare"
"niente male. e tu, nano piccolo? cosa mi offri?"
"un topo. piccolo pelò" (= io, cara la mia principessa, pensavo di offrirti un roditore. precisamente un topo. e poiché so che gli animali domestici possono essere talvolta impegnativi e ingombranti, te lo regalerò piccino e maneggevole)
"un topo? ma come? poi corre per tutto il castello. e sporca e fa la cacca dappertutto..."
"va bene, allola di peluz" (= poiché fai la schizzinosa - del resto si sa che le principesse sono viziate, capricciose e incontentabili - ti regalerò un topo di peluche che al massimo attira un po' di polvere. senza contare che si tratta di un dono semplice e senza pretese. e come ben sai, parsimonia e frugalità sono valori fondamentali per me e, per proprietà transitiva, per la mia principessa).
"..."
"allora? ma quanto ci metti a scegliere?".

Pubblicato da nonsolomamma | Commenti (40)


Tag: hobbit, baby sitter


                                                            



June 24, 01:10 PM

I fear I'm losing the ability to actually get things done. After years of making slides and doing analysis, I am starting to wonder if I could actually get something done. Like grow a plant from a seed to harvest.

At one point I was an entrepreneur, and every day I got stuff done. Actual products, actual service, actual value to clients.

A friend of mine is opening up a store in Manhattan - over the weekend we talked about his business plan over beers. I looked through the financials, the marketing plan, the exit strategy, and saw it was pretty light. This stuff isn't this guy's strong suit, he admits. But he wasn't worried, because he just knew, with total confidence, how to bring customers in and make them happy. And I believe he will succeed, because of his confidence and competence.

I walked away from the bar thinking that if a consultant were in his shoes, they would craft a beautiful business plan... but they wouldn't know how to actually get customers in and how to make them happy.

May 13, 03:58 AM
Shared by Roberto Medri
tags: amici, follie, hobbit

non bastava marìotereso, con suo padre benedetto, come il papa, e sua madre lucia, come la manzoniana mondella, che lo hanno mollato nell'elasti-casa e sono andati in giro per il mondo farsi i fatti loro.
non bastavano il signore della frutta e l'eroe chivalà che non hanno paura di niente e anche con le ragazze ci sanno fare parecchio.
non bastava mariateresa che non ha nessun ruolo e nessun merito se non l'appartenenza al genere femminile in un mondo rigorosamente di maschi.
non bastavano li formichi, che si infilano ovunque e arrivano dove non osa nemmeno la più ardita immaginazione.
da oggi lo hobbit piccolo ha un altro amico immaginario, tutto nuovo: il sinnole de la spatzatula che, dalle scarse informazioni fornite, vive dentro il bidone dell'immondizia.
"ma quale spazzatura, nano?"
"quella polca e putzona" (= naturalmente in quella più immonda, sporca e maleodorante. anche se tu, mamma, già ti stavi illudendo che vivesse tra le bottiglie di vetro, o nella plastica, o magari nella carta)
"oh povero signore della spazzatura. e cosa fa tutto il giorno lì dentro?"
"manza, zòca, dolme e fa le putze"
se non altro resta la rassicurante certezza che il livello della compagnia non sale mai sopra un certo livello.

PS di servizio: venerdì 15 maggio, alle 15, elastigirl parteciperà a un incontro alla fiera del libro di torino, allo spazio deastore. se qualcuno volesse venire potrebbe anche avere il privilegio di conoscere marìotereso o, magari, addirittura il signore della spazzatura. elastigirl pensava di portarli con sè, per farsi coraggio.

Pubblicato da nonsolomamma | Commenti (19)


Tags: amici, follie, hobbit


                                                            



April 21, 08:14 AM
Shared by Roberto Medri
ecco risolto il problema del trasporto sheltie

Petairways:

Each time pets move anywhere, from the Pet Lounge to the pet limo or from the pet limo to the plane, we track and record their progress, which means you can monitor your pet’s journey every step of the way online at Pet Airways Pet Tracker.
Our Pet Airways Promise is that your pet will never be left alone. A pet attendant will always be within a cat's meow.

The airline is for pets only and they are called "Pawsengers."  Here are some price comparisons.  Here is something akin to a frequent flyer club.  The crew aside, humans are not even allowed to fly in the cargo hold.  Here is their blog, which includes a clip from FoxNews.  I was convinced this was not real but the brilliant John dePalma, the original source of the reference, sends along this BBC story:

The airline has scheduled its first flight for cats and dogs for 14 July and will serve five US cities - New York, Washington DC, Chicago, Denver and Los Angeles(...)The flights will be made in 19-seat turbo-prop planes operated by Suburban Air Freight, which have their seats removed to make space for the pet carriers.

April 21, 06:10 AM

Petairways:

Each time pets move anywhere, from the Pet Lounge to the pet limo or from the pet limo to the plane, we track and record their progress, which means you can monitor your pet’s journey every step of the way online at Pet Airways Pet Tracker.
Our Pet Airways Promise is that your pet will never be left alone. A pet attendant will always be within a cat's meow.

The airline is for pets only and they are called "Pawsengers."  Here are some price comparisons.  Here is something akin to a frequent flyer club.  The crew aside, humans are not even allowed to fly in the cargo hold.  Here is their blog, which includes a clip from FoxNews.  I was convinced this was not real but the brilliant John dePalma, the original source of the reference, sends along this BBC story:

The airline has scheduled its first flight for cats and dogs for 14 July and will serve five US cities - New York, Washington DC, Chicago, Denver and Los Angeles(...)The flights will be made in 19-seat turbo-prop planes operated by Suburban Air Freight, which have their seats removed to make space for the pet carriers.

April 21, 03:29 AM
Shared by Roberto Medri
paffavole

questa settimana nella città di A è spring break che significa che le scuole sono chiuse, compresa la Reggio Preschool degli hobbit, e il vento ha ricominciato a soffiare e la pioggia a cadere dopo giorni di illusoria tregua.
elastigirl ha pertanto abbandonato il caffé nel bosco, accanto alla ferrovia dove andava a lavorare la mattina, condividendo la solitudine con due vecchini in tuta che giocavano a scacchi e uno studente che lavorava a maglia, e ha optato per gelide mattinate con gli hobbit ai giardini.
gli hobbit sono creature duttili e si sono rapidamente abituati ai rigori della primavera nel new england. "basta avere le mani coperte e non c'è problema", sostiene lo hobbit grande affrontando seminudo le intemperie. "voio i miei guanti veddi paffavole" (= datemi per cortesia i miei guanti verdi, irrinunciabile accessorio che qui in america ha sostituito il pupazzo pippo. in inglese gloves, pronuncia glafs), esclama il piccolo con le guance livide e i ricci al vento, mentre elastigirl, coperta come un palombaro barbella spingendo l'altalena.
"ciao. da dove vieni?", chiede una signora in calzoncini corti.
"dall'italia"
"wow", risponde sbadigliando.
si chiama  tracy ed è la mamma di simon.
"sono cinque anni che non dormo. simon soffre di pavor nocturnus e si sveglia fino a venti volte a notte"
"pavor nocturnus?"
"esattamente. hai letto thomas mann? simon è come hanno buddenbrook, l'ultimo discendente della dinastia. quello gay, che muore di tifo".
abituarsi agli abitanti della città di A è ancora più arduo che abituarsi all'assenza della primavera.

Pubblicato da nonsolomamma | Commenti (11)


Tags: usa , follie, hobbit


                                                            



April 06, 12:39 PM

Virtual spray paint WiiMote hack.

April 02, 08:28 PM

This might go down as one of the worst rebrandings in history. AdAge reports:

A spokeswoman for Tropicana in an e-mail said, “No dots to connect here.” The company did not respond to further requests for comment.

Now’s a good time to recall the words of Peter Arnell, mastermind behind the rebranding, on what it all meant:

“Now, the reason why that’s all important is because of course squeeze maintains a certain level of power when it comes to this notion emotionally about what squeeze means, like when I squeeze, or gimme a squeeze, or the notion of a hug, or the ideas behind the power of love and the idea of transferring that love or converting that attitude between mom and the kids.”

Uh, OK. (Transcription courtesy of Cabel Sasser, very fast typist.)

March 29, 01:10 PM


Commercially available formats determined by itunes, amazon.com and record label web pages.
Reality television ties are as recorded by wikipedia.

March 19, 03:00 PM

What do you do when you're looking to make a cocktail but you're light on a few ingredients? Use this basic ratio to create your own recipe.

Photo by Jazarella Mozarella.

Paul Clark, writing for the food blog Serious Eats, points out that nearly all good cocktails follow a basic ratio and that using that ratio can yield pretty tasty results even when using non-standard recipes.

For example, sour-style, liqueur-sweetened cocktails such as margaritas and sidecars usually fall into a 2:1:1 or 3:2:1 ratio of spirits:liqueur:citrus, depending on how sweet or tart you prefer the result. Remember the particular formula that's to your liking and you can start swapping all kinds of things through to make different drinks: rum instead of brandy, apricot liqueur instead of Cointreau; while a little wiggle with the proportions may be required with some substitutions, as long as you follow the basic formula you can be assured that you'll wind up with something balanced.

He goes on to detail other ratios and how his experiment with mixing his own cocktails using the formulas yielded positive results. If you have your own trick for mixing drinks, sound off in the comments and save your fellow readers for another round of rum and coke.



Profile

Group Manager, Analytics and Marketing at Etsy
Internet | Greater New York City Area, US

Summary

When I first came to the US in 2008, Lehmann had just fallen. My Italian accent was noticed and I was told me I'd never get a job in the US, much less in startups, much less in NYC ("there are no startups here"). And why would I want to do that instead of keeping my cushy Bain job?

Four years later, I manage the Data and Marketing teams at Etsy, the marketplace for creative and independent businesses, the marketplace to buy the things you care about (go to Amazon for the rest). I am building a team, come join us: http://www.etsy.com/careers/job_description.php?job_id=octHWfw2

In those four years, some incredible people took wild bets on me, so the least I can do is paying it forward: tell me how I can help you.

Specialties: Bayesian modeling, statsmodels applied to marketing, SQL, R (ggplot2, plyr), Python, pandas, javascript, D3, data visualization, hadoop, economics, financial modeling, venture capital.

Experience

  • May 2012 - Present
    Group Manager, Analytics / Etsy
    Leading the team of data analysts at Etsy. We help everyone at Etsy make good decisions: http://codeascraft.etsy.com/2012/06/21/building-websites-with-science/ We work in cross-functional productteams to scout, build, instrument and support new revenue opportunities and products. SQL, Hadoop or Excel are only as good as the ideas you feed them. Feature selection is more important than algorithm selection. Our tools are math, economics (behavioral economics too!), Bayes' theorem, the P&L framework, and designing smart experiments. We are all technical, and want to become even more so. Above all, we love to learn from each other. Join us: http://www.etsy.com/careers/job_description.php?job_id=octHWfw2
  • Sept 2011 - Present
    Analytics Lead / Etsy
    This is when I was deemed a particularly well trained monkey!
  • Apr 2010 - Present
    Analytics / Etsy
    I try to measure everything that can be measured. Do it honestly, efficiently and consistently. In order to find out what metrics are important and cycle until they improve. Questions I am trying to answer: - How do event metrics impact revenue metrics? Build and measure an AARRR sales funnel (cfr. Dave McClure "Startups metrics for pirates"). - How can I segment customers based on their past behavior rather than some lousy, a-priori category like demographics? To every segment we'll try to match the landing page that maximizes probability of engaging in a revenue-generating behavior given the stage of the funnel the customer is at. Done/coded in a Bayesian fashion (modeled as a latent class problem). - What should our engineers spend their time on from a revenue standpoint? I'll just say I love this stuff.
  • Apr 2008 - Present
    Senior Associate Consultant / Bain & Company
    This is when you're smart and join an organization that gives you a clear path for growth. Details below. ---- Designed and maintained the quantitative models supporting the evaluation of existing business plan, sizing of potential synergies, carve-out of non-core business lines during due diligence engagements for potential 50-500M acquisitions by private equity funds in the TMT and Industrial Goods industries. Devised the worldwide sales strategy of an Eastern Europe steel producer with $15B+ revenues. Developed a model to link internal cost drivers, market prices and competition information, which resulted in halting a steel mill acquisition based on an updated valuation, and changing the production plan for a leveraged $1.5B+ acquisition of a rolling mill.
  • Sept 2006 - Present
    Associate consultant / TEFEN
    On learning that anything, even petroleum refining, can be interesting, that interest drives knowledge and knowledge drives a good job. --- Facilitated the program management of a multi-year initiative aimed at shaving 10% off operational costs in a >15M ton/year refinery in Southern Italy. Overall benefits of ~4M were 20% ahead of schedule as of March 2008. Created a benefit tracking model that allowed timely budgeting and control of economic impacts, resulting in success fees. Identified a further improvement opportunity in the maintenance area of aforementioned refinery, gained Maintenance Director buy-in which resulted in ~$500k engagement, delivered with the support of a junior business analyst.
  • Sept 2003 - Present
    Chief Marketing Officer / Ondarock.it
    This is when I discover the Internet. Ondarock.it is the leading Italian independent music webzine. During tenure, Ondarock experimented 20% monthly growth in unique visitors and viewed pages. Ondarock had 500K+ unique visitors and 2M+ viewed pages monthly as of Jan 2010 (source: Nielsen Web Ratings/Google Analytics). Average time on site >7 mins, bounce rate <50%, 15% of visitors have already visited Ondarock >200 times. Negotiated and closed CPM and CPC/CPA advertising deals with Yahoo! and Meetic, which represent ~40% of Ondarock revenues to date. Helped redesign and optimize the website, designed basic workflow processes/implemented tools for content production (record reviews/promo copies, concert reviews/promo tickets), started merchandise selling to 2000-member community.

Education

  • 2009 - 2011
    University of Pennsylvania - The Wharton School
    MBA in Customer Analytics: Statistics, Quantitative Marketing, Operations and Information Management
    Activities: VP Startups, Technology Club (created and took the position, i.e. liaison between tech startup ecosystem and Wharton students interested in tech startups and VC). Co-founder, Wharton Founders Club, a startup founders club dedicated to business ideas and their execution (generation, discussion, mentoring, guest talks). Consultant, Wharton Interactive Media Initiative (WIMI). Member of the Media, Technology, Entrepreneurship, Public Speaking, Poker and Rugby Clubs.
  • 2000 - 2006
    Università Commerciale 'Luigi Bocconi'
    B. Sc. + M.Sc. in Economics
    Activities: Member of the Alumni Club, Linux User Group and Exchange Students Group.
  • 2002 - 2003
    University of Strathclyde
    Entrepreneurship, Finance
    Activities: Taught Italian (language, literature) to freshmen and continuing education students.

Additional Information

Interests:
XX century North American literature, fountain pens, association soccer. My favorite Wiki page is: http://en.wikipedia.org/wiki/The_world%27s_most_northern

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